Amazon on Monday announced a redesigned Fire HD 10 tablet that starts at $149.99.

Amazon Fire HD 10
Amazon Fire HD 10

Amazon’s tablet strategy is pretty simple: It sells the tablets at low prices and then makes money when consumers use them to buy things like digital movies and items on And the Fire HD 10 tablet serves as a portal to all of Amazon’s services, including Amazon Music, Prime Video, Kindle, its app store and more. The more affordable models of the new tablet, like the ones that start at $149.99, show advertisements on the lock screen.

Typically, Amazon’s tablets feel far cheaper than competing iPads (because they are), but they offer a good value for people who don’t need Apple services or software. Apple’s cheapest iPad starts at $329.

The updated Fire HD 10 tablet includes a faster processor than last year’s model, a 10-inch 1080p display, up to 12 hours of battery life, Dolby Atmos stereo speakers and a new USB-C port that lets you charge faster. Amazon’s tablets, until now, have continued to use older micro USB technology.

The new Fire HD 10 tablet can be pre-ordered now and launches Oct. 30.

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